Welcome to The MAD Approach

We inspire and help businesses to become the best they can possibly be, which in turn will help you to:

  • Achieve growth
  • Stand out against your competitors
  • Achieve repeat and referral business

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We all need a little help from time-to-time

Maybe expert know-how or simply an extra pair of hands. The trick is knowing who to turn to...

Who can you trust to help and support you?

So if you operate in the B2B or B2C sectors and you need support in the form of a mentor or assistance with any of the following, we would be delighted to hear from you

  • Develop a simple business plan that helps you to achieve your growth ambitions
  • Understand who your competitors are and how to gain competitive advantage
  • To move to the next stage in sales and profit growth
  • Get your people where you need them to be in terms of ability, focus and an understanding of the culture within your business
  • Increase the level of new business
  • Develop time saving efficiencies
  • Gain repeat and referral business
  • Initiate a straightforward sales and marketing plan that everyone in your business understands and can contribute to
  • Build your (business and personal) profile in your target markets
  • Network effectively with businesses and people you need to influence and who are interested in your product
  • Recruit the talent you need to grow
  • Event Management including team building events and client entertainment

Concerned about what it might cost you to engage our support?

We may be able to help you with getting some financial support from the Government.  The MAD Approach is a preferred coach for a number of organisations who, from time to time, have government development funding available to support SME’s in their endeavours to grow. View current development funding sources and criteria.

If you would like to know more, including how to apply get in touch.